Chapter 1: Key Factors of Sales & Marketing (22 💎) 

• Sales Skills
• Product
• Product positioning
• Product life cycle
• Price
• Place
• Promotion
• Market research
• Market Segmentation
• Sales Strategies
• Copywriting 

Chapter 2: Marketing Strategy & Approach    (18 💎)    

• Niche vs mass marketing
• Traditional marketing
• Digital marketing
• Engagement marketing
• Sensory marketing
• Relationship marketing

Chapter 3: Outbound Marketing (35 💎)    

• Traditional offline advertising
• Online Advertising
• Direct mail
• Telemarketing

Chapter 4: Inbound Marketing & Funnels    (10 💎)    

• Outbound vs Inbound Marketing
• Blogging
• Social Media Marketing
• Search engine optimization (SEO)
• Funnels

Chapter 5: Business Development    (25 💎)    

• Affiliates & Partnerships
• Lead generation
• Lead conversion
• Customer retention
• Branding and rebranding
• Return on marketing Investment (ROMI)

Chapter 6: Ownership of the Business (20 💎)    

• Sole Proprietorships and Partnerships
• Corporations
• Private and Public companies
• Multinationals
• Franchises
• Not-for-profit 

Chapter 7: Start-ups (28 💎)    

• From concept to launch
• Types of Start-ups
• Business Plans
• Raising money, Investors & Fundraising 
• Business accelerators and incubators 

Chapter 8: Buying and Selling Businesses (20 💎)    

• Mergers and acquisitions
• Divestitures
• Vertical vs horizontal integration
• Management buy-ins and buy-outs 

Chapter 9: Roles inside the business. (30 💎)    

• Board of Directors
• Company hierarchy
• Stakeholders
• Business Cultures

Chapter 10: Corporate Structure (10 💎)    

• Functional structure
• Divisional structure
• Matrix structure
• Network structure
• Team based structure

Chapter 11: Human Resources (8 💎) 

• The cycle of human resources
• Recruitment and selection
• Evaluating staff
• Employee relations and communications
• Motivation and rewards

Chapter 12: Management & Leadership  (11 💎)    

• Leadership strategy and styles
• Leadership for Team building
• Project Management
• Negotiating Strategy
• Corporate social responsibility

Chapter 13: Financial Reports (10 💎) 

• The accounting cycle
• Financial statements

Chapter 14: Financial Accounting  (50 💎) 

• International Accounting Standards
• Profit and Loss Statement (P&L)
• Balance Sheet
• Cash-Flow Statement
• Environmental accounting
• Depreciation
• Amortization and depletion
• Taxes

Chapter 15: Management Accounting  (20 💎) 

• Cash flow
• Budgets
• Assets and inventory
• Costs
• Product costing and pricing

Chapter 16: Measuring a Company Performance  (15 💎) 

• Key performance indicators (KPIs)
• Financial Ratios
• Forecasting
• Tracking Fraud

Chapter 17: Raising Capital and Financing  (30 💎) 

• Internal financing
• External financing
• Going public
• Shares and dividends
• The Capital Markets
• Gearing Ratio and Financial Risk

Chapter 18: Manufacturing & Production (13 💎) 

• Job production
• Batch production
• Flow production
• Mass customization
• Continuous production
• Hybrid processes

Chapter 19: Operations Management  (28 💎) 

• Economies and diseconomies of scale
• Lean production
• Just-in-time model
• Total Quality management
• Agile production
• Kaizen Management Model
• Change Management
• Project Management 

Chapter 20: Product Development  (21 💎) 

• New products development
• Innovation and Invention
• Design Thinking
• Quality Management
• Product-process matrix
• Benchmarking

Chapter 21: Control (16 💎) 

• Managing capacity
• Inventory
• Quality control
• Six Sigma

Chapter 22: Supply Chain & Procurement  (19 💎) 

• Value chain
• Outsourcing
• Offshoring
• Reverse Supply chain

Chapter 23: Information Management  (30 💎) 

• Intellectual Capital
• Business Intelligence
• Business Analytics
• Marketing and IT
• Collecting consumer data
• Data warehousing & cloud storage
• Big Data
• Customer relationship management (CRM)
• Customer profiling
• Data and Online Legal Compliance
• AI - Artificial Intelligence in Business 

Chapter 24: Types of Technology  (20 💎) 

• Power Technology
• Transportation Technology
• Materials and Construction Technology
• Technology at Home
• Sound & Vision Technology
• Communications Technology
• Farming and Food Technology
• Medical & Bio Technology
• Computer Technology

Chapter 25: Relevant Tools, Software, Hardware & Apps for Modern Businesses.   (18 💎) 

Chapter 26: Future Business Technology & Trends  (18 💎) 

Once you have built a strong understanding of business and feel ready, we will work on building your vision and make sure it will come to life with great research and analysis. In this stage, you’ll transform raw ideas into actionable plans, crafting a clear business model, product and service, as well as defining your value proposition, and designing the entire blueprint of your company. You will think big and focus on creating a business that is specifically for you, your skills and interests, this could be innovative or already proven but the focus will be for the business to be achievable and done profitably & ethically. 

This is the heart of your business—delivering value to your customers. Whether it’s creating a product from scratch or choosing the perfect service offering, this stage challenges you to focus on your product/service quality, differentiation, and delivering on your brand’s, company's blueprint and vision promise, as well as the impact it will have on your happiness & fulfillment. 

Strong foundations make successful businesses. This stage is about laying the groundwork to receive and deliver to customers. This could include: legal structure, operational frameworks, financial systems, and internal processes. You’ll establish the backbone of your business to ensure it is ready to deliver well.

In this stage, you’ll bring your business to life, launching your product or service to the world. Develop a strong go-to-market strategy, connect with your target customers, and start building lasting relationships. Selling and increasing sales is the focus here until you establish a functional business and have the core operations to scale.

Now that your business is operational. In this stage, you’ll craft a strategic plan to scale your operations, grow your market share, and expand your reach. You’ll design systems that enable exponential growth while maintaining efficiency and quality.

It’s time to put your growth plans into action. This stage focuses on implementing the strategies you’ve designed, expanding the team, increasing market share, and optimizing processes. You’ll learn how to adapt to challenges while ensuring the expansion aligns with your strategic planning, vision and goals.

Phase 3 is made to build great leaders that drive great companies. In this interconnected stage, you’ll focus on refining your leadership skills and performance, making impactful decisions, and inspiring your team to perform at their best. This stage ensures you remain a visionary leader who can sustain growth, adapt to changes, and continue building the Business and Company to your desired level of success.

Getting started is as simple as signing up and creating your everyday account—which it’s your access pass to Business University Plus program, platform, ecosystem, network and expert oversight.

From your student dashboard, as you progress, we align the learning experience to your goals. Our user-friendly platform guides you step by step, from registration all the way to graduation. New content and features will unlock as you advance, providing an engaging experience focused on both learning and real execution.

Inside your account, you’ll discover a streamlined roadmap. Here, you can explore interactive content enabling you to work & study at your own pace. You receive continuous support every step of the way during the program, ensuring you have everything you need to succeed in your career as a business owner.

You’ll have access to BU+ until you finish building your company to your desired level—and, if you wish, meet our graduation criteria. Or, if you decide not to continue, you can cancel your enrollment and drop out at any time. The BU+ Student Support Team is always ready to assist with any questions about your account or enrollment.

You can begin right now—dive in, explore, and grow with us!

Unlike YouTube, where the content priorities are clicks and views over quality, leading to clickbait and scams, Business University Plus offers a secure, structured learning environment without ads or creators selling you stuff.

You need to understand that YouTube’s algorithm is designed to maximize advertising views and increase video engagement without any care of your learning needs, often presenting you videos without a logic order of thinking, leading to confusion and overwhelming you with a variety of perspectives on the same topic. It's showing you creators who are experts in capturing your attention with sensationalist headlines and using covers to increase their views and subscribers, this way they can earn more money on Youtube, the objective is to have you see the video and give quick "expertise" on a business "opportunity". But, most of the time they talk a lot about minor things, making you feel you have learn something but forcing you to continue watching their videos. At the end you spend 20 hrs watching videos on the same topic and you learn very little to apply it on the real world, forgetting what you saw and feeling overwhelmed with information.

There is a vast variaty of information and tutorial videos on Youtube where you can learn easy things in a couple of 30 min videos, but when it comes to complex topics like money, business or investments, you will need to ask at least 1000 questions on Youtube and decide which is the right answer over millions of videos presented by an algorithm who only cares about views and placing ads.

Making the necessary mental connections for all the complex information you need is extremely hard on Youtube and with 100% certainty it will take you years, we know, we've all been there... learning on Youtube is so common now but people forget Youtube was built for entertainment and not for learning.

In contrast, our platform is built for real education, without sensationalist headlines, providing a logical and structured path to master complex subjects.

At Business University Plus, we ensure clarity, simplicity, mental health and progression in your learning journey, free from the distractions and disarray of uncurated content.

Learning from Youtube about Money, Business and Investments is a recipe for frustration or disaster. We are not surprised if you end up following Youtubers for months promising you ways of earning a lot of money on Youtube, (When clearly is overcrowded and no longer a viable option) or following quick easy ways gimmicks like "Earn $X/mo doing this Business in 30 days." 

All the traditional universities in the world are designed to make the best possible employees and executives. The ivy-league schools are no exception. The only focus for the student is to earn a degree so they can get a better job position and salary.

These old “all-careers” institutions are not built to create business owners. In fact, the entire global education system was designed to produce employees—and it's incapable of fostering business owners and entrepreneurs because it's core foundations hasn’t fundamentally changed in centuries. Therefore, Business University Plus was built with exactly this in mind.

We at Business University Plus we aim to disrupt this centuries old and outdated education by pioneering technology and project based learning as the foundation of modern business education, leading the way to a new smart future. With our proprietary education methodology the student is capturing the best business knowledge in order to actually apply it in their life and in the real world.

In our signature and forever-unique Business Ownership Career, the focus is not a diploma, we teach you Business in order for you to actually build a company in the real world and only this way you graduate. At the end of the program you become a professional business leader with a real company. In contrast, you go to Wharton or Harvard Business School and you end up with an MBA certificate and a decent job offer...

Here, we focus on creating business leaders, not corporate employees. You will be the one hiring them!

We at Business University Plus we are at the forefront of avant-garde innovation. We believe not letting students use AI in these modern times is completely insane. 

AI like ChatGPT and Gemini are great tools and we as a University we built our advanced program with their use in mind, we are certain of all the capabilities of AI right now and we now their limitations as well. 

Learning complex topics on ChatGPT is 50x better than learning from Youtube or Google Search, we in fact promote and expect you to use these tools to advance through our learning journey, program and your entire career with us. Many activities will require it.

If you try to learn by yourself on ChatGPT is clear that without guidence you will ran into troubles, as you will always need a structured way of thinking, what questions to ask, what tasks to do and what topics to research to make sense of it all.

ChatGPT is great to providing answers but also short ones. If you have the Plus version you will get longer ones but still you will create a chaos of conversations and chats by trying to figure everything out, and keeping 10,000 complex questions in your history in a way that make sense, is really hard to do. 

At Business University Plus we are experts in Business Knowledge Management. We will provide you with the roadmap of activities to follow and you will be able to ask your AI for assistance any time you feel the need to do so. We also offer our own BU+ AI to guide you through your learning journey and execute in the real world.

We have designed our program with the future of Artificial intelligence in mind. We know they are a tool and we want you to use them, our program will demand it. Learning Business and building a Company is extremely hard, so you need as much help as possible.

Most incubators, accelerators, and “startup programs” share the same fundamental flaw: they are not educational institutions — they are deal-sourcing stock flipping machines. The entire industry is built on a short, transactional model created in the U.S. and copied worldwide. Think of the big names: Y Combinator, Techstars, 500 Global, EO and their countless regional clones. They all run the same formula:

Short program → superficial workshops → mentor & community bait → quick financing with an equity grab → flip the position to the next VC who falls for a well-dressed founder.

They promise “entrepreneurial education and mentorship,” but no one becomes a competent business owner in 8–12 weeks. It’s ridiculous to think so!. Real business mastery requires depth, discipline, and long-term training — not a sprint, not a demo day, and not a handful of mentor calls.

These programs do not create smart operators.
They create pitch-deck performers.

Founders leave with fragmented knowledge, artificial confidence, and a company pushed into premature scaling.

The aspiring founder then mistakenly assumes their angel investors or VC firm will be the wise guides who fix everything and fill the gaps — that they will teach them what they never learned and guide the company forward with mentorship and advise. But investors are not educators or your co-founder. Their job is to invest, allocate capital and manage portfolios, not educate founders and build their entire companies. Most have never built a company themselves; they are financiers, not operators. Many of them will demand or have delusional expectations from the company at the early stages, looking for a no-risk opportunity. Expecting investors to provide real business education and operational guidance is what creates an ecosystem where the inexperienced rely on the unqualified — and this is a major reason why most startups fail in the first place.

The industry floods unprepared founders with capital, hoping money will replace competence. This is why you see funds like Tiger Global handing out massive checks, only for founders to panic-hire consultants, agencies, and oversized teams — because they were never taught how to actually build or run a business. The result: boards and leadership teams guided by people who were never educated for the responsibility, with the hope some of them make it and give them enough returns for their LPs.

Worse, the industry is driven by trends and hype. VCs chase “crazy ideas,” “category fantasies,” and charismatic but untrained founders. This is precisely why venture capital is the riskiest asset class in modern finance: it funds unserious ideas run by underdeveloped operators pushed through a hollow pipeline.

BU+ was designed as the antidote to this broken ecosystem.
We do not mimic the accelerator model.
We do not flip founders like assets.
We do not pretend education can happen in a sprint.

BU+ operates on a different hierarchy:
Education first. Building second. Investing third.

We train founders to become full-spectrum business leaders with deep understanding of finance, strategy, operations, markets, governance, economics, and long-term value creation — before they build and long before capital enters. Our model is academically rigorous, founder-centric, and engineered for long-term competence, not short-term deal flow.

The industry optimizes for speed and equity extraction.
BU+ optimizes for wisdom, capability, and companies were the founders are actually smart.

Google Search is not made for learning, is made to show you relevant results, and these results are shown by:

• The people who can pay to be placed first in the search results.

• The Website that has the most traffic (Some through clickbait strategies)

•The website with the most links and articles.

•Articles and blogs that show you bitsized information and that want to sell you something through affiliate marketing.

Learning through Google Search offers a vast, unfiltered ocean of information, where self-guided learning always lead to valuable insights but often results in encountering unverified, inconsistent content. The lack of structure and authoritative algorithmic curation means learners must navigate through a plethora of sources, evaluating reliability and relevance on their own for a single question, which is both time-consuming and overwhelming. Definitely not efficient for learning and researching complex topics.

In contrast, Business University Plus provides a curated, structured learning environment designed to offer direct paths to achieving specific learning outcomes. With our courses crafted by industry experts, learners receive consistent, high-quality knowledge tailored to their goals, accompanied by a supportive community and resources to apply their knowledge effectively. This streamlined, focused approach at Business University Plus contrasts sharply with the unorganized nature of learning through Google Search, making it a more efficient and reliable way to achieve your goals

Learning on TikTok can be engaging and highly accessible, offering quick, bite-sized content that's easy to consume. However, its primary focus is entertainment, and the platform's algorithm prioritizes viewer engagement over educational value, often leading to a fragmented learning experience without depth or continuity. The content on TikTok, while diverse, lacks the structure and comprehensiveness necessary for thorough understanding, and its credibility can vary widely.

In contrast, Business University Plus specializes in providing a cohesive, structured learning experience designed to deepen knowledge and skills in specific areas. Our platform ensures that learners engage with thoroughly vetted, expert-led knowledge from around the globe that build upon each other logically, ensuring a comprehensive understanding of subjects.

Moreover, Business University Plus offers a community and support system, enabling learners to connect with peers and experts, further enriching the educational experience.

This makes Business University Plus an ideal choice for a more substantial and focused approach to learning and professional development, far beyond the casual learning snippets found on platforms like TikTok.

Learning with Business University Plus offers a structured, guided path to knowledge and skill acquisition, through project and problem based learning. This structured approach ensures that learners progress logically through their subjects of interest, building on foundational knowledge towards advanced concepts, all while receiving feedback and support.

But, learning without Business University Plus—or any structured platform—can often be scattered and inefficient. Learners are left to their own devices to identify credible sources, determine the sequence of their learning, and gauge their progress without expert guidance.

While self-directed learning has its merits, it can lead to gaps in knowledge, misconceptions, and a significant amount of time spent shifting through resources of varying quality. When it comes to Money, Business and Investments you will lose years doing it this way.

Additionally, the absence of our community means missing out on valuable discussions, our network, our partners, access investors, get business opportunities, the motivational benefits of shared goals with like-minded peers and using the best apps and tools worldwide to build a professional company.

Ultimately, Business University Plus streamlines the professional effort of understanding business and building a company, making it more efficient, engaging, and effective compared to navigating the vast sea of information and tasks on one's own.

We live in the era of information where all the information in the world can now be accessed and searched for.

In the digital age, free information is like the air around us—abundant and readily available. However, not all of it is fresh and beneficial. This is where the distinction between free information and true knowledge becomes crucial. 

Information is without question completely free...but, knowledge is not.

Free information is scattered across the web and in social media, vast and varied in quality. It's like puzzle pieces spread around, waiting for someone to piece them together into a coherent picture. But without the box cover as a guide, how do you know what the final picture should look like?

Could you complete a 50,000 piece puzzle without the cover?

Here Business University Plus becomes your box cover, and more. We don’t just hand you puzzle pieces; we show you how they fit together, step by step.

Our platform transforms curated information with high standards into structured knowledge, carefully tailored for excellence to fit your goals as an aspiring business owner and entrepreneur getting the best of the best in the world. Here, learning is not just about collecting facts; it's about understanding, and connecting them to build a solid foundation of skills and insights in a way that they can be effectively applied in the real world.

The difference is profound. While free information online can equip you with bits and pieces, Business University Plus ensures you gain comprehensive knowledge, with the context and depth needed to truly excel globally and by actually building a real Company.

Plus, with the support of a community, curated resources, investors network and the guidance of world-class experts, your learning journey becomes an engaging, fulfilling experience that goes beyond mere information gathering to achieving real mastery and confidence in your life and business goals.